Apartment Renovation Before & After: Maximalist Interior Design

Côte de Folk founder Sophie Rowell moonlights as a campanologist. Let me save you from having to Google the term and tell you now that a campanologist is one who rings church bells. It may seem like an odd side gig for a fashion stylist-turned-interior designer (named a “Rising Star” by House & Garden U.K. last year), but one peek at her projects and it makes sense: Sophie makes homes sing.

Case in point: this apartment in a maisonette in Hackney, London, that Sophie designed for her client, Daniela Nardelli, and her dog, Tulip. “The flat, when she bought it, had actually been ‘done up’ but not to her taste—it was very clinical and lacked soul,” she says (scroll to the bottom to see the “before”). So Sophie set about adding color, pattern, texture, and femininity to the flat. “More is more. My favourite part of the process is coming up with schemes and pattern play.”

Below, Sophie explains how she composed a sweet and cozy first home for her client.

Photography by Kane Hulse, courtesy of Côte de Folk.

Above: Sophie’s favorite part of the project? “I think the tiled fireplace and the colour palette in the sitting room,” which was originally a bedroom with white wall-to-wall built-in cabinets. “To reveal the shape of the original room and be able to add all that texture was a real win, whilst still keeping storage on either side but with a much more elegant design.” The pink zellige tiles are from
Otto Tiles.
Above: “The armchair was an old one I found on
Vinterior that I had restored and reupholstered in Studio Atkinson
Checkerboard Fabric.” The side table is from
Zara Home.
Above: “I love to watch TV, but I also, as a designer, hate having to accommodate a big black box into such a serene, beautiful scheme,” says Sophie. Her solution: “wall-to-wall, floor-to-ceiling curtains for (a) the window and balcony door and (b) to hide the ugly TV!”
Above: Sophie loves vintage textiles, particularly Kantha quilts from India. “Drape one over the headboard to create a new look with very little expense.” The vintage blue and turquoise quilts here are both from
The Potting Shed Folkestone, as is the vase.
Above: About the single curtain panel, pinned up on side: “We were running out of budget and time, so this was an easy, less expensive way to dress the window and was also in keeping with our ‘camping’ feel for the room,” says Sophie who employs the same tactic in her own home. The petite tulip light is vintage.